You bring your car in for maintenance, your building gets cleaned and maintained but do you ever think about website maintenance.
Many businesses have a lot on their plates without worrying about constantly checking in on their website. Because of this their website, the most important online tool is not taken advantage of fully. It’s tempting to buy a domain name, build a website, and just worry about it at another time. There are many reasons why this is not a good idea. Maintaining a current, healthy, and active website is important for a number of reasons.
Search Engine Optimisation
Google wants to rank websites that have the most relevant and up-to-date information on their search engine results page . You should keep your website regularly updated with current content, news, and keywords.
Especially with WordPress websites security is very important. The technology that runs WordPress are always releasing patches that fix insecure elements of the software. If your website gets hacked it can be a costly and can do serious damage to your companies image. Your company image relies on trust and if you have been hacked that trust is broken between you and your customers who visit the site when it has been hacked.
If your potential customers can’t find the information they are looking for quickly they are more likely to move onto somewhere else. Remember in the last few years a lot of businesses have changed how they do business have you changed your website to reflect this.
Remember your website is your company’s image and who people find you online. If you want people to engage with you, you would need to keep your website updated frequently.